The Importance of Quality in Consumer Products: A Focus on Standards and Certification

Quality is a crucial factor in consumer decision-making. Every buyer seeks products that are consistently high in quality, reasonably priced, and reliable. The quality of a product is determined by industry-specific standards, which are often set and enforced by governmental agencies. The extent of governmental control can vary: some countries have comprehensive regulations, while others offer partial oversight. However, in all cases, government regulations play a pivotal role in ensuring product quality.

Quality Control in India

In India, the Bureau of Indian Standards (BIS) is the primary body responsible for setting and enforcing quality standards across various industries. As of June 20, 2024, BIS has introduced the Quality Control Order (QCO) for stainless steel water bottles, vacuum flasks, and insulated food storage containers. This regulation mandates adherence to specific standards outlined in IS 17803, IS 17526, IS 17790, and IS 17569.

Key Testing Requirements

For a product to achieve ISI certification, manufacturers must ensure their products pass several critical tests:

• Capacity Test
• Heat & Cold Retention Test
• Impact Resistance Test
• Leakage Test
• Handle Strength Test
• Shoulder Strap Strength Test
• Cord Strength Test

Additionally, the use of plastic components in these products is strictly regulated. Any new plastic variants require prior approval from the BIS committee. Detailed certification guidelines and manuals are available on the [BIS website](http://www.bis.gov.in).

Health Implications of Quality

Quality is not just about performance but also about health and safety. For example, untreated metals can be toxic, making it essential for stainless steel products to undergo proper treatments such as anodization. Without standardized quality controls, even stainless steel bottles can be as hazardous as plastic bottles. Uncertified bottles may have sharp edges or inferior metal quality, posing potential health risks.

The Role of Standardization in Industry Growth

According to organizations like the WTO, IMF, and EU, standardization significantly impacts industry growth.

Quality ladders —models of incremental product improvement—enable firms to enhance their product quality over time. Research shows that industries with well-developed quality ladders not only improve their products but also increase their export potential. For instance, the toy sector in India, after the implementation of QCO in 2021, transitioned from being a net importer to a net exporter.

Pexpo’s Commitment to Quality 

As a leading player in this industry, Pexpo is dedicated to prioritizing consumer well-being by adhering to all BIS guidelines. We are committed to contributing to India's goal of becoming a net exporter in this category. We encourage consumers to seek out and demand ISI certified products, ensuring that they are investing in safe and high-quality goods.

By emphasizing the importance of quality standards and certifications, we aim to foster a more reliable and healthier marketplace for everyone.

JAAGO GRAHAK JAAGO ! 

 

Author- Vedant Padia, Founder