If you've bought a Pexpo steel bottle in the last decade and just noticed a brand called Go24 Bottles showing up in ads, on Instagram, or in your search results, the short answer is: yes, they're connected, and no, nothing you already own is going anywhere. Here's the actual relationship, in plain terms, plus why the two names exist side by side right now.
Pexpo made Go24. Go24 didn't replace Pexpo.
Pexpo is an Indian manufacturer of stainless steel hydration products, founded in 2014-2015. Over the past decade it built a name in the vacuum flask and steel bottle category, including securing India's first Anti-Dumping Duty ruling against Chinese steel bottle imports and pushing hard on domestic, "Made in India" manufacturing.
In March 2026, Pexpo launched Go24, a new, distinct brand built specifically for a younger, outdoor-and-lifestyle audience. Go24 is not a separate company, a licensing deal with an outside manufacturer, or a rebrand that erases Pexpo. It's a brand created and operated by Pexpo, sitting alongside the company's original product line rather than replacing it.
Think of it less like a company changing its name and more like a company opening a second, differently designed storefront next to its original one, aimed at a different customer, under the same ownership.
What's actually new about Go24
The headline feature of the Go24 launch was a partnership with Sony YAY!, giving the brand access to two globally recognized characters: Shin-chan and Naruto. That's a meaningful shift for a category, hydration bottles, that has almost always been sold on function (capacity, insulation, price) rather than identity or fandom.
Go24 bottles also introduce three-layer insulation technology, a step up from the double-layer insulation that's standard across most of the market, including Pexpo's own earlier product lines. Alongside the character collections, Go24 ships with a 24-hour support line, a 24-day free lid replacement policy, and a 24-month warranty. The "24" in the name is meant to signal round-the-clock reliability, while "GO" points at movement: travel, gym, hiking, daily commuting.
Why keep two names at all?
Pexpo's existing customer base (households, offices, bulk/institutional buyers) isn't necessarily the audience for anime-character bottles aimed at Gen Z. Rather than stretch one brand across both positions, Pexpo built Go24 as a distinct identity for the newer, design-led, pop-culture-driven segment, while Pexpo itself continues to serve its established utility-focused market.
That's a common approach when a manufacturer wants to enter a genuinely different customer segment without diluting or confusing what its original brand already stands for. It's also why you'll see both names referenced together in press coverage of the launch, rather than one replacing the other.
The short version
- Pexpo: the manufacturer, founded 2014-2015, known for sustainable steel hydration products.
- Go24 Bottles: Pexpo's lifestyle hydration brand, launched March 2026, built around outdoor use, design, and licensed characters (Shin-chan, Naruto) via a Sony YAY! partnership.
- Both are part of the same company. Neither is disappearing.