Does the US know how to drink water with style, or has it been taught ?

Feel like doing a simple exercise? Go ahead and log on to Amazon.com, browse through the USA store, and search for "Stainless Steel water bottles" or simply "Bottles" if health and the environment aren't your top concerns. No judgment here! You'll stumble upon renowned brands like Corkcicle, Stanley, and S’well. Their bottle designs, colors, and innovations are simply breathtaking. The aesthetics of their colors perfectly suit the consumer segments they target. The advertisements are enticing, and the bottles feature prints that can make you open your wallet wide. Whether it’s your favorite Harry Potter print, your top Marvel superhero, or a nostalgic Disney theme from your childhood, they have it all.

For our market research and to brainstorm new designs, we often browse through US stores because their offerings are more appealing. But do people in the USA demand aesthetically pleasing and higher quality goods compared to the average Indian consumer? Certainly! While the average Indian consumer is price-sensitive, they do not compromise on quality and demand a variety of designs. After all, we're a country known for hosting some of the best weddings globally, and our embroidery and textiles are renowned worldwide.

While Myntra offers a limited selection of printed bottles, it lacks imagination when it comes to colors. We often make the mistake of assuming that sales numbers and loyalty build a brand, but in reality, a global brand shapes consumer preferences. Brands in the USA have cultivated a consumer base with discerning tastes, influenced by the brand’s vision of what constitutes the best products both now and in the future.

At PEXPO in India, we're dedicated to creating exclusive shapes and designs for your hydration needs. We aim for the average Indian consumer to appreciate products crafted with care and quality. Today, we're setting industry standards that benefit consumers and inspire other Indian brands to elevate their offerings. Our goal? To see every Indian with the most tasteful and beautiful bottles in hand.

Explore our commitment to enhancing your drinking experience with exclusive drinkware solutions from Pexpo!

Author- Vedant Padia, Founder